Devendra Kulkarni
New Member
Summers have always held a special significance for kids’ channels owing to the fact that summer programming implies an increase of around 15 per cent to 20 per cent in viewership. With the advent of vacations, players in the kids’ space are keen to garner maximum market share through different activities that will help engage their target audience in every possible manner.
To tap the vacation season, Disney Channel India is all set to launch ‘Jet Set 2’, the second chapter of their earlier campaign ‘Jet Set Go’, which was introduced in the summer of 2012. It may be recalled that last year the Disney Channel has joined hands with Jet Airways to fly 33 wining kids and their families from 24 towns across India to Hong Kong Disneyland.
Jet Airways India have Branded A Boeing 737-800 | VT-JGV | in Disney Channel Livery !!
Disney Channel, in partnership with Jet Airways - India’s premier international airline, ran a campaign called Jet Set Go, that took 30 winning children and their families on an all-expenses paid trip from India To Hong Kong Disneyland. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners there. The campaign generated a record-breaking 6 million entries and culminated in a high-profile news event last year.
To tap the vacation season, Disney Channel India is all set to launch ‘Jet Set 2’, the second chapter of their earlier campaign ‘Jet Set Go’, which was introduced in the summer of 2012. It may be recalled that last year the Disney Channel has joined hands with Jet Airways to fly 33 wining kids and their families from 24 towns across India to Hong Kong Disneyland.
Jet Airways India have Branded A Boeing 737-800 | VT-JGV | in Disney Channel Livery !!
Disney Channel, in partnership with Jet Airways - India’s premier international airline, ran a campaign called Jet Set Go, that took 30 winning children and their families on an all-expenses paid trip from India To Hong Kong Disneyland. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners there. The campaign generated a record-breaking 6 million entries and culminated in a high-profile news event last year.
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